In 1985 Pedro Vivanco bought the site of the current winery, in the heart of Rioja Alta. In 1990 he started the ambitious project that would become the driving force for himself and sons Rafael and Santiago: Bodegas Vivanco. Today, four generations later, Vivanco is one of Rioja’s leading producers, with winemaker Rafael Vivanco Saenz at the helm. Rafael crafts a modern style of Rioja, focussing on bright, juicy fruit flavours. The wines are made exclusively from the family’s vineyards, where in-depth knowledge of the sites enables them to create some superb Rioja, packed full of rustic charm and fresh fruit flavours.