The Chouffe gnomes gathered the cherries and stored them in the brewery loft. The old ceiling collapsed under the weight of the fruit. The cherries fell into a vat of Mc Chouffe that was being prepared. The mischievous gnomes said nothing about it. Surprised to discover a glowing red beer with a fruity taste, the Master Brewer finally decided to transfer it to barrels.
The Brasserie d’Achouffe was created in the late 1970s by Pierre Gobron and Christian Bauweraerts, whose dream it was to set up in business together. As with so many breweries, what started out as a side-line became a full-time occupation, and the two brewers decide to concentrate their efforts on the project.